RedMoxy Minute: Why Simplicity Matters in Website Design
While you are creating your next website, ask yourself why simplicity matters in website design. Honestly. If you haven’t thought about it before think about it now. Here’s your first step: As you are gathering ideas for how you want your website to look, ask yourself, “What is the most important goal of this website?” If your website could only accomplish one purpose, what would that purpose be?
For an artist, that answer might be “to create a portfolio of my work.” For a small business, that might be “to show off my products.” For a non-profit, that might be “to build my newsletter subscriber list” or “to get people to donate.” Every organization is going to have a different main goal.
The trick for you is going to be to identify that goal and make it clear in your website. If you want to lead your site visitors to your list of products, your design choices and the layout of your site should lead people to the products you are trying to sell.
Simplicity provides clarity.
So, here’s what you do…
- Identify your site’s main goal
- Lead your site visitors toward your goal
- Purge your site of any unnecessary distractions
More About RedMoxy
Our team’s focus on honesty and transparency with our clients was the catalyst for the development of an agency that puts the clients’ needs first. Unlike other organizations, we believe listening is a critical area many agencies overlook. We start there and then work to develop programs that impact your bottom line. At RedMoxy, this is how we approach our clients each day.
Our team brings more than two decades of experience working with companies big and small. We’re designers, technology experts, media savvy communicators, planners and, most importantly, ethical business owners who want to see you succeed. No project is ever too small or too big. Our streamlined approach to client services, managed processes and creativity equates to happy and long-standing customer relationships. Click here to get in touch.