SEO Considerations for Waukesha Web Design

Jun 14, 2016

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Improving your company's SEO

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Search Engine Optimization is changing all the time, and your Waukesha SEO strategies need to be changing just as fast. Tactics that may have worked a year or two ago are now irrelevant.  Keyword focused SEO is no longer as important as it once was. Google has spoken and content is king. For now.

So what type of content is key for Waukesha web design?

SEO Considerations for Waukesha Web Design

NAP Consistency

It is important that your business name, address, and phone number (NAP) stay consistent across all pages of your website. It is imperative to make sure that users can easily find contact and location information.  If a visitor to your website can’t make sense of the differences, then neither can Google. It is also important, though tedious, to check other websites where your NAP data is listed and make sure that the information is also correct there. Cleaning up these inconsistencies will do wonders for your local search results.

Testimonials

Testimonials can be an excellent way to showcase your products and your customer service reputation.  Get some glowing testimonials from your customers and put them up for display on your website. Testimonials can make an engaging and friendly landing page for your website. They also give you an opportunity to link to the products or services mentioned in the testimonial.  These will create a real world connection between your business and potential customers.

Blogs

Blogs are a great way to keep your website’s content fresh.  Keeping your website updated frequently is another way to increase your website rank in search results. However, make sure that the content is focused and useful to your customers.  Don’t just publish content for the sake of content. You want to attract some new traffic, but you also want to make sure that that traffic has a reason to come back!

Local Content

Creating high-quality local content can help your business develop a connection with the community. Participation in local events provides some unique and fun content for your blog. Even just promoting local events is a great way to bring new visitors to your website. Writing about local issues will distinguish you from your competition and increase local search traffic to your website.

Waukesha SEO is all about common sense. Both viewers and search engines respond positively to high-quality content. Make it consistent, concise, and entertaining and watch your website’s search rank increase!