SEO Quick Fixes to Optimize Effectively
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While search engine optimization, or SEO, requires both time and effort, sometimes you need a quick boost for your optimization. Many times, fixing the little parts of SEO can make a large difference in the rankings. Below are three SEO quick fixes that will help you optimize your site effectively.
Go Back to Basics
Sometimes the most obvious fixes can be the last thing to come to mind when trying to improve your SEO. This is especially true if you are launching a new site and there are multiple areas you need to work on, such as content and design. However, by doing a quick run-down of your SEO, you can avoid future problems.
Meta descriptions are crucial for SEO as these are what appear when your page populates on Google. If you don’t have meta descriptions for your pages, that could become a missed opportunity as your page will rank lower and readers will not have a clear idea of its contents. While there is an art to writing meta descriptions, having one over not having one is always the better option. You can start by reusing content from your pages, however, make sure that you go back eventually to better target your meta descriptions.
You should also make sure the SEO title is the correct length. This can be easy to miss, and it can make your content unclear to readers which is why you need to give it some attention. You should also make sure your keyword is included in the title as well for the best results.
While reviewing your content may not seem like a quick fix, there are ways you can streamline the process. Checking for duplicate content is one of these ways.
Duplicate content can be okay in some scenarios, but it can also be confusing to readers, especially with duplicate title tags. In Erin McCaul’s article, “The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My!,” at Moz he discusses how you can best review and re-purpose your duplicate content.
McCaul first recommends asking if your page provides value to visitors and if it’s unique and relevant. You can have similar content, however, if that content has the same title tag as another, but the content on both pages differs from each other, you need to reevaluate the title tag. Ultimately, you want to make sure your title tags and page content are unique, relevant and provide value to your target publics, says McCaul.
Analyze Your Competitors
Understanding your competitors is good practice in marketing and in SEO as well. By knowing which keywords your competition is having success with can influence how you want to strategize your optimization.
McCaul recommends looking at your competitors’ top keywords to find opportunities for your organization to pull ahead. You should specifically look at keywords that they are struggling with that you have quality content for, says McCaul. He then recommends optimizing your content for that keyword while also sprucing up the content itself to increase your ranking.
SEO can take a considerable amount of time to do well. However, there are ways you can improve your SEO without hours and hours of work. You need to first make sure you have the basics covered. Meta descriptions and SEO titles can become forgotten and are a quick fix that will boost your rankings. You should also be on the lookout for duplicate content and title tags as well as opportunities to move ahead of your competitors with keywords.
Want to learn more SEO quick fixes to optimize your content effectively? RedMoxy has you covered! Contact our team today to learn more.