Short-Form Content FAQs
If you have a teen in your life, chances are you’ve heard about TikTok this year. Especially during quarantine, the use of this social media video app really grew in popularity. While primarily marketed to a young demographic, all ages are active on the app (from little kids to grandparents). What makes the app so popular? One of the main reasons is its short content length. The short video format and wide use of the app has shown that short-form content is in very high demand from users. Using short-form content is a key part in digital marketing campaigns. Read on for answers to short-form content FAQs!
Short-Form Content FAQs
What is short-form content, exactly?
Let’s dive right in! What is short-form content? Simply put—it’s content that is short. No big surprise there. That is a pretty simple definition but it’s true. Short-form content is content that is quick to read and easy to digest.
Some examples of commonly used short-form content are blog posts under 2,000 words, emails, social media captions, and short videos. Apps like Tiktok have increased the use of short-form content exponentially in the last few years. TikTok’s max video length is 60 seconds and many of the videos don’t even reach that length. With our current decreased attention spans, this content really hits the target for keeping viewers engaged. Videos on other platforms fall under the umbrella of short-form content as well. For example, some videos posted on Instagram, Facebook, LinkedIn, and YouTube can be classified as short-form content. While a 10-part, 10-hour long YouTube docuseries might not qualify as short-form content, a lot of other videos posted on the site come with a shorter time stamp.
When should I use short-form content?
There are so many options for short-form content. So—when should you invest your time into making and posting this kind of content? To decide when it is most helpful for your company, we have to look at the goals and intentions behind what you’re doing.
The most important questions to ask are about the objective of your content and needs that you want to meet. What’s the objective behind posting? What need are you working to meet? Short-form content gets your point across quickly and it is generally easy to produce. It is also easy for the reader/viewer to digest. The goals of short-form content are to engage an audience, keep them up-to-date, and draw in new connections. If those solutions and goals are what you want, short-form content is the right tool to use.
Do I still need long-form content?
All of these short-form content positives don’t make longer content unnecessary. With other goals and intentions, long-form content is still very much needed! Long blog posts, in-depth videos, and detailed reports are all great options for your company. There’s a lot of benefits to longer content. This type of content tends to be evergreen, meaning that the information is still in use and applicable even long after it’s posted. Since there are simply more words in longer content, it is easier to include more search engine optimized keywords into long-form content. This makes it better for search performance and rankings. Potential connections also spend longer consuming this type of content which leads to a higher rate of conversion.
Whatever type of content you’re focusing on, if you’d like to talk with RedMoxy about marketing and communications options, give us a call at 262-363-4238 or reach out to us at [email protected]. Our services include marketing, branding, and website development with an emphasis on industrial sector companies. We’d love to talk with you!