Social Media: How Much is Too Much?

Social Media is a wonderful thing to have in your media marketing toolbox. It is almost virtually impossible to stay competitive within your industry without it. Between Facebook, Twitter, and Instagram, there are a variety of different outlets to communicate your message to your consumer and other business professionals within the industry. In today’s society, the average person is exposed to over 5,000 advertisements and brand  messages per day. The human attention span is generally around 8 seconds. With such knowledge, something that businesses need to increasingly ask themselves in term of posting on social media is “How much it too much?”

Social Media: How Much is Too Much?

The goal of using social media is to connect with your consumer. You do not want to burden them with posting excessively on social media accounts. This may prompt them to become annoyed and unfollow or unlike your page. We’ve developed some helpful tips when deciding how often your business should publish social media content.

1. Take a Look at your Social Media Reports and Monthly Insights

This should provide you with a solid foundation of knowledge to see what posts are getting the most likes, comments, and shares. If you have lost followers within the past month, check and see what you can attribute this too. If you increased your amount of posts, you may want to consider downsizing.

2. Create a Schedule 

Creating a social media calendar is a great resource to implement within your business and can help you to organize your social life immensely. By creating a document where you can see what you are posting, and when you will be posting it, you can more easily manage your output of media posts. Rather than posting sporadically, having a plan can help you too keep your social under control.

3. Be Consistent

Whether you decide to post once every single day, or three times a week, keep it consistent. This way you know what to expect, and your audience knows what to expect. There are no surprises. Viewers don’t want your business to clog up their news feeds. They do however, want to learn more about your company and what you have to offer them. Create a goal for yourself. How many times would you like to post per month? Act accordingly.

Have questions on how to revamp your social. Our Redmoxy team is ready to assist you with your inbound marketing needs!