Spring Cleaning Your Email Newsletter
Spring is the perfect time to tidy up your email marketing campaign. It’s a new season! Now that it’s May (Yippee!), there’s never been a better time to begin spring cleaning your email newsletter. Surprise your readers with some refreshing changes. A few savvy tweaks now can keep it fresh all year long. You may use the same format for every newsletter, but maintenance is still required to improve efficiency. Let us show you how!
Spring Cleaning Your Email Newsletter
Brush up on your subject lines.
When you write your subject line, take a moment and ask, “How can I make this more fun?” Don’t dull your readers with another bland, generic subject line in their inbox. Pique their curiosity. Subject lines make all the difference with email marketing, determining whether a recipient will open it or not. If you are searching for creative ideas, try a random title generator using keywords of your choice. This process is not perfect, but it can kickstart your brainstorming session. Use action verbs that are colorful. Humor and emotion are other tactics to test out.
Review your email list.
Don’t focus on the number of contacts on your email list. Remove any bounces, which will improve your delivery rate once these contacts are removed. Analyze your entire list for engagement. If there are a large number of subscribers who have never opened your email, consider composing a special email sent only to this group, offering an incentive. If this does not engage them in any way, then it is time to remove them from your list. You might also consider segmenting your list so that you can better target different groups, or test out the effectiveness of two different (but similar) emails.
Create a new schedule.
Have you been wanting to send out your email newsletter more frequently? Review your schedule. A monthly newsletter could become two, shorter bi-monthly newsletters. Or perhaps engagement had been declining because you are sending your newsletter too frequently. If subscribers feel bombarded, they will consistently ignore your emails. Once a week is considered the maximum. Once you’ve created a schedule, commit yourself to it. Choose a day and time that you will send out your newsletter each time. That way, your subscribers will not be surprised by random emails.
Begin a seasonal campaign.
This is especially relevant for business that do seasonal work, but can be adapted for nearly any company. You can update the look of your newsletter to include brighter colors, for example. A great deal of change tends to come in the spring, such as nearing the end of a school year, getting married, or moving to a new home. Make your newsletter relevant to the season. Take advantage of this angle, as its lightheartedness tends to appeal to readers.
Spring into the season with a fresh newsletter!