If you think about the vast number of days stretching out before you, seemingly into eternity, countless and never-ending, and you remember that for...
Insights
Blogging
Ghost Blogging for Manufacturers
There are lots of variables that go into building a Search Engine Optimization ranking, and one of those factors is to post content regularly. This...
Finding Creative Writers Throughout Your Company
If you're the "content writer"at your company, you know a thing or two about writing. Duh. But, with that title comes a lot of responsibility,...
Writing Content that Reflects Your Company’s Values
We've talked about "tone" and "style" here on the blog before, but never in regards to writing content that reflects your company's values. Every...
Increase Your Blog’s Traffic
In our recent "5 Quick Keys to SEO" blog, we talked about the importance of blogging frequently. In that context, we meant that you should be...
Long-Form Content vs. Short-Form: The Great Debate
There’s a great debate happening in the content marketing world, and today you’ll get to see the tip of the iceberg. It’s the question everyone who...
6 Quick Tips to Improve Your Writing
There's not one facet of your marketing for 2017 that can't be improved with better, stronger writing. Bold statement? Perhaps, but I've found it to...
Evergreen Content: Tis Every Season
The evergreen tree symbolizes longevity in life. Evergreens retain their needles all throughout the year. Similarly, evergreen content is material...
Creating a Social Media Editorial Calendar
With the new year nearly upon on, it's time to start creating content for 2017. If your usual method is searching for topics the day that a post is...
What NOT to Say: 5 Phrases Marketers Should Never Use
One of the biggest mistakes a marketer can make is to put limitations on the reach of the organization. Doubt can hold you and your team back from...
Recent Posts
A manufacturer’s guide to picking the right industrial marketing agency
Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.
The Ins & Outs of Digital PR Strategies
The dawn of the digital age has greatly impacted the world of public relations (PR). Where PR professionals worked to be covered in traditional media, such as newspapers, television and radio, today, the PR industry has shifted its focus to digital media. How does...
How to Humanize Your Brand and Connect with Your Publics
No one wants to purchase products or services from a stuffy, pretentious or unrelatable organization. Even when companies think they are effectively reaching their publics, they could actually be alienating them by using jargon-filled and industry-specific language....
Top 5 B2B SEO Strategies
Search engine optimization (SEO) has taken over digital marketing for B2B. Without optimizing effectively, businesses could easily miss their target audience. Since most manufacturers have a niche audience, it is vital to capitalize on the benefits SEO offers...
Web Design Hacks: How to Effectively Create Your Digital Presence
Building a website is crucial to creating a digital presence for your organization. While social media and email can also be beneficial, if you don’t have a website to direct consumers to, your strategy will be ineffective. Not only do websites house the main content...
B2B Social Media Tips and Tricks
Social media is taking the marketing industry by storm, and B2B marketing is no exception. While social media translates easily for B2C marketing, with companies communicating directly with consumers, social media can also be effective for fostering long-term...
2023 Email Marketing Trends to Implement
Email marketing is alive and thriving in 2023. While it may seem like social media may make email irrelevant, email marketing continues to be one of the best marketing strategies to connect with your company’s target audience. With the marketing industry always...
Top Meta Description Writing Tips
How can you get your content seen? Having strong meta descriptions is one way to help get more eyes on your content and website overall. Meta descriptions are integral to search engine optimization, SEO. They are the description that appears below the link of a search...
How manufacturers can improve conversions on their request a quote form (RFQ)
Many manufacturers correctly consider their website to be the prime source of fresh, qualified leads. It follows then that the best tool on their website to produce these leads would be their contact form. This reality causes them to put a lopsided amount of time and...
How to Put a Positive Spin on Negativity in PR
Re-framing negativity is challenging in any scenario. Even when you give rational thoughts as to why a situation should actually be viewed positively instead of negatively, you can still run up against a wall. This happens time and time again in the world of public...