How often do you look at your mission statement? Do you have it memorized? Many believe that a mission statement is just a necessary scrap of paper...
Insights
Branding
How to Use Storytelling to Build Your Brand
Whether your brand has been around for years or you are starting a new company, using storytelling to build your brand is a great strategy for...
Why Color Matters in Marketing
If you are looking to rebrand or drive your branding further, it is critical that you think about what colors you are going to be using for your...
Finding Your Brand Voice
What is at the heart of your company? What is your attitude towards your customers? Your brand voice lies at the center of all communications....
Social Media Marketing: Holiday Tips
Fall is here, and the holidays are near. Advertising and Marketing takes on a completely different persona during this time of year. There are a...
Recent Posts
A manufacturer’s guide to picking the right industrial marketing agency
Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.
The Ins & Outs of Digital PR Strategies
The dawn of the digital age has greatly impacted the world of public relations (PR). Where PR professionals worked to be covered in traditional media, such as newspapers, television and radio, today, the PR industry has shifted its focus to digital media. How does...
How to Humanize Your Brand and Connect with Your Publics
No one wants to purchase products or services from a stuffy, pretentious or unrelatable organization. Even when companies think they are effectively reaching their publics, they could actually be alienating them by using jargon-filled and industry-specific language....
Top 5 B2B SEO Strategies
Search engine optimization (SEO) has taken over digital marketing for B2B. Without optimizing effectively, businesses could easily miss their target audience. Since most manufacturers have a niche audience, it is vital to capitalize on the benefits SEO offers...
Web Design Hacks: How to Effectively Create Your Digital Presence
Building a website is crucial to creating a digital presence for your organization. While social media and email can also be beneficial, if you don’t have a website to direct consumers to, your strategy will be ineffective. Not only do websites house the main content...
B2B Social Media Tips and Tricks
Social media is taking the marketing industry by storm, and B2B marketing is no exception. While social media translates easily for B2C marketing, with companies communicating directly with consumers, social media can also be effective for fostering long-term...
2023 Email Marketing Trends to Implement
Email marketing is alive and thriving in 2023. While it may seem like social media may make email irrelevant, email marketing continues to be one of the best marketing strategies to connect with your company’s target audience. With the marketing industry always...
Top Meta Description Writing Tips
How can you get your content seen? Having strong meta descriptions is one way to help get more eyes on your content and website overall. Meta descriptions are integral to search engine optimization, SEO. They are the description that appears below the link of a search...
How manufacturers can improve conversions on their request a quote form (RFQ)
Many manufacturers correctly consider their website to be the prime source of fresh, qualified leads. It follows then that the best tool on their website to produce these leads would be their contact form. This reality causes them to put a lopsided amount of time and...
How to Put a Positive Spin on Negativity in PR
Re-framing negativity is challenging in any scenario. Even when you give rational thoughts as to why a situation should actually be viewed positively instead of negatively, you can still run up against a wall. This happens time and time again in the world of public...