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Business
The Human Side of Business
Your marketing strategy is solid. You have brainstormed, developed, and deliberated. The numbers have been crunched and the market has been...
Maintaining Client Relationships
Your business is most likely competing with dozens of others in the same area, offering similar products or services, at a similar rate. How is...
Public Relations Professionals
Your company's reputation matters. Building a brand encompasses several different publics that need to be managed accordingly. Perception is key,...
Working With Words
Words are a blogger's best friend. Words have the power to motivate, persuade, inspire, and inform. The word choice that becomes integrated into...
Waukesha Web Design Experts: Responsiveness
As Waukesha web design experts, our RedMoxy team brings more than two decades of experience working with companies big and small. We’re designers,...
Choosing Your Next Blog Topic
When it comes to managing your company blog, it can be easy to develop the ever so dreaded writer's block. We’ve all been there. Rather than being...
Using Twitter as a Marketing Tool for your Business
Just because your business may be on multiple social media platforms, does not necessarily mean that you are headed in the right direction. A lot of...
Recent Posts
Enhancing Your B2B Company’s Request for Quote (RFQ) Form to Generate More Leads
Is your Request for Quote (RFQ) form aging and producing lackluster results? Here are some easy ways to improve the form’s functionality while making it more likely to generate the leads you’re after.
A manufacturer’s guide to picking the right industrial marketing agency
Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.
The Ins & Outs of Digital PR Strategies
The dawn of the digital age has greatly impacted the world of public relations (PR). Where PR professionals worked to be covered in traditional media, such as newspapers, television and radio, today, the PR industry has shifted its focus to digital media. How does...
How to Humanize Your Brand and Connect with Your Publics
No one wants to purchase products or services from a stuffy, pretentious or unrelatable organization. Even when companies think they are effectively reaching their publics, they could actually be alienating them by using jargon-filled and industry-specific language....
Top 5 B2B SEO Strategies
Search engine optimization (SEO) has taken over digital marketing for B2B. Without optimizing effectively, businesses could easily miss their target audience. Since most manufacturers have a niche audience, it is vital to capitalize on the benefits SEO offers...
Web Design Hacks: How to Effectively Create Your Digital Presence
Building a website is crucial to creating a digital presence for your organization. While social media and email can also be beneficial, if you don’t have a website to direct consumers to, your strategy will be ineffective. Not only do websites house the main content...
B2B Social Media Tips and Tricks
Social media is taking the marketing industry by storm, and B2B marketing is no exception. While social media translates easily for B2C marketing, with companies communicating directly with consumers, social media can also be effective for fostering long-term...
2023 Email Marketing Trends to Implement
Email marketing is alive and thriving in 2023. While it may seem like social media may make email irrelevant, email marketing continues to be one of the best marketing strategies to connect with your company’s target audience. With the marketing industry always...
Top Meta Description Writing Tips
How can you get your content seen? Having strong meta descriptions is one way to help get more eyes on your content and website overall. Meta descriptions are integral to search engine optimization, SEO. They are the description that appears below the link of a search...
How manufacturers can improve conversions on their request a quote form (RFQ)
Many manufacturers correctly consider their website to be the prime source of fresh, qualified leads. It follows then that the best tool on their website to produce these leads would be their contact form. This reality causes them to put a lopsided amount of time and...