Let's face it, most of us don't like spending money. We get you. Here are some of our tips on how your can do some content marketing on a budget. It...
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Content Writing
What is a content writer?
In the world of marketing, we toss around the terms “content writer” and “content marketing” quite often. You may be thinking, “Well, hey! Those...
The Ultimate Guide: Creative Social Media Content Ideas
One of the most important strategies for growing a social media following is posting regularly and consistently. Inconsistency can make an audience...
Guide to Writing Clickable Headlines
Blogs are an important part of digital marketing, and one reason for this is that blogs attract new clients. Well, if they are done well they will....
Finding Creative Writers Throughout Your Company
If you're the "content writer"at your company, you know a thing or two about writing. Duh. But, with that title comes a lot of responsibility,...
The Worst Writing Advice We’ve Ever Heard
Everyone likes to offer up their own two cents when it comes to writing techniques. You may have been told to find a quiet space and write in...
Long-Form Content vs. Short-Form: The Great Debate
There’s a great debate happening in the content marketing world, and today you’ll get to see the tip of the iceberg. It’s the question everyone who...
10 Tips for Writing Great Headlines
Many writers consider the headline of their post or article an afterthought that they tack on at the end. On the contrary, the headline is the first...
Recent Posts
Solving Common Pain Points in Industrial Marketing with Email Automation
Marketing for industrial B2B isn’t easy. Long sales cycles, highly technical products, and lean internal teams mean that traditional marketing tactics often fall flat. But one tool continues to deliver results across the board: email marketing - especially when paired...
Email Marketing for SME Manufacturers: Overcoming Common Dilemmas
Like many SME manufacturers and industrial services, you’re likely pressured to drive higher engagement rates in your email marketing efforts. If you’re like most, that feels like squeezing blood from a turnip. How do you create compelling headlines, engaging content,...
Navigating Supply Chain Challenges: Digital Strategies for Resilience
Supply chain disruptions have become a common hurdle, and the looming ILA dock workers strike has heightened concerns across the industry. Manufacturers, especially small to medium-sized businesses, face numerous challenges—ranging from material shortages to shipping...
SEO vs PPC for Manufacturers: Which is Better?
For manufacturers, choosing the right digital marketing strategy can be challenging, especially with limited resources and time. Two of the most common approaches to drive traffic and generate leads are Search Engine Optimization (SEO) and Pay-Per-Click (PPC)...
10 website additions for SME manufacturers to drive engagement
Many small and mid-sized manufacturing companies are facing the challenge of improving their website engagement without having the budget or ability to do a full redesign. How can you add to and improve your current manufacturing website without the hefty price tag of...
Converting visitors to leads in manufacturing – CRO
For manufacturing companies, the key to sustained growth lies in effectively converting website visitors into qualified leads. Conversion Rate Optimization (CRO) is essential for industrial B2B websites aiming to maximize their lead generation potential. By...
5 website features for small manufacturers to boost traffic without an overhaul
If you’re a marketing manager at a small manufacturing company, you’ve likely felt the pressure to drive more traffic and conversions from your website—without the luxury of a large budget or resources for a full website overhaul. It’s a challenge to make your...
Email Marketing Best Practices for Manufacturers
Email marketing remains a powerful tool for manufacturers to connect with their audience, build relationships, and drive sales. However, to maximize its effectiveness, manufacturers must employ best practices tailored to their industry. Here’s a guide to help you...
The Role of Video Marketing in Industrial B2B Campaigns
In today’s digital landscape, video marketing for industrial B2B companies has emerged as a powerful tool for enhancing brand visibility, engaging audiences, and driving sales. Unlike traditional marketing methods, video offers a dynamic and engaging way to...
Content Marketing Strategies for Industrial B2B Companies
In the industrial B2B sector, where decisions are often data-driven and relationship-focused, a strategic content marketing approach is essential. By producing valuable content that resonates with your target audience, you can enhance your company’s credibility, build...