It has been said before, but we think it is an important concept to understand so we are going to say it again “marketing is communication.” The...
Insights
Inbound Marketing
How to Combat High Bounce Rates
It is nearly impossible to tell the exact reason why a bounce rate is high or why site visitors aren't staying on a website. However, we can provide...
How to Make Better Landing Pages
If you are unfamiliar with landing pages, they are the website pages through which site visitors jump onto your website. These pages are meant to...
Creating a Desirable Offer
If you've been in the inbound marketing game for awhile now, you know that "the times, they are a-changin'." Offers that were once desirable are no...
Marketing to Millennials: What You Need to Know
Like every group identified in society, whether based on age or geographic location, millennials have characteristics that are unique to them. Don't...
Evergreen Content: Tis Every Season
The evergreen tree symbolizes longevity in life. Evergreens retain their needles all throughout the year. Similarly, evergreen content is material...
Why Your Content Is Underperforming
We know that not everything we put out into the world is going to be wildly successful. As a marketer, you learn to accept that some posts will...
The Video Marketing Trend
In a survey conducted by Hubspot, marketing professionals were asked, "What content distribution channels do you plan to add to your marketing...
Spreading Social Media Cheer
December is flying by in the blink of an eye. Don't miss out on your chance to spread some Holiday cheer while simultaneously promoting your...
Tips to Overcoming Writer’s Block
Blogging can prove to be a full time job. Writing for your company blog provides you with a vast array of topics to write about, yet for some reason...
Recent Posts
A manufacturer’s guide to picking the right industrial marketing agency
Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.
The Ins & Outs of Digital PR Strategies
The dawn of the digital age has greatly impacted the world of public relations (PR). Where PR professionals worked to be covered in traditional media, such as newspapers, television and radio, today, the PR industry has shifted its focus to digital media. How does...
How to Humanize Your Brand and Connect with Your Publics
No one wants to purchase products or services from a stuffy, pretentious or unrelatable organization. Even when companies think they are effectively reaching their publics, they could actually be alienating them by using jargon-filled and industry-specific language....
Top 5 B2B SEO Strategies
Search engine optimization (SEO) has taken over digital marketing for B2B. Without optimizing effectively, businesses could easily miss their target audience. Since most manufacturers have a niche audience, it is vital to capitalize on the benefits SEO offers...
Web Design Hacks: How to Effectively Create Your Digital Presence
Building a website is crucial to creating a digital presence for your organization. While social media and email can also be beneficial, if you don’t have a website to direct consumers to, your strategy will be ineffective. Not only do websites house the main content...
B2B Social Media Tips and Tricks
Social media is taking the marketing industry by storm, and B2B marketing is no exception. While social media translates easily for B2C marketing, with companies communicating directly with consumers, social media can also be effective for fostering long-term...
2023 Email Marketing Trends to Implement
Email marketing is alive and thriving in 2023. While it may seem like social media may make email irrelevant, email marketing continues to be one of the best marketing strategies to connect with your company’s target audience. With the marketing industry always...
Top Meta Description Writing Tips
How can you get your content seen? Having strong meta descriptions is one way to help get more eyes on your content and website overall. Meta descriptions are integral to search engine optimization, SEO. They are the description that appears below the link of a search...
How manufacturers can improve conversions on their request a quote form (RFQ)
Many manufacturers correctly consider their website to be the prime source of fresh, qualified leads. It follows then that the best tool on their website to produce these leads would be their contact form. This reality causes them to put a lopsided amount of time and...
How to Put a Positive Spin on Negativity in PR
Re-framing negativity is challenging in any scenario. Even when you give rational thoughts as to why a situation should actually be viewed positively instead of negatively, you can still run up against a wall. This happens time and time again in the world of public...