After over a year at RedMoxy, it is strange to think about my time coming to an end. Not in a dying sort of way. It’s more of an end of era. I...
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marketing
Beginner’s Guide to Marketing for Manufacturers
67% of manufacturing marketers blame not enough time devoted to content marketing to stagnant success over the last year. If you haven’t seen the...
How to Write Compelling Ad Copy
How to Write Compelling Ad Copy Write compelling ad copy and see how your sales and web traffic increase. We have tips and tricks for you here!...
How to Combat High Bounce Rates
It is nearly impossible to tell the exact reason why a bounce rate is high or why site visitors aren't staying on a website. However, we can provide...
An Unconventional Guide to Marketing
It's Friday, so things are getting a little crazy up in here. Today, we're taking off our marketing caps and shaking things up with an...
What is experiential marketing?
There's a new "buzz" word in the marketing community. Actually, it might not even be a buzz word yet - that's how new experiential marketing is. A...
How to Host a Contest
Competition is part of our human nature. As a marketer, you can tap into this urge to compete and win by hosting a contest. Contests can generate...
Using Marketing Software to Make Your Job Easier
Would it surprise you to learn that we use marketing software every day? But, perhaps that's not surprising to you, given the prevalence of software...
Integrating Traditional and Digital Marketing
If you've been visiting us here at our blog for awhile now, you might be under the mistaken assumption that we strictly deal with digital marketing....
Finding Your Brand Voice
What is at the heart of your company? What is your attitude towards your customers? Your brand voice lies at the center of all communications....
Recent Posts
Solving Common Pain Points in Industrial Marketing with Email Automation
Marketing for industrial B2B isn’t easy. Long sales cycles, highly technical products, and lean internal teams mean that traditional marketing tactics often fall flat. But one tool continues to deliver results across the board: email marketing - especially when paired...
Email Marketing for SME Manufacturers: Overcoming Common Dilemmas
Like many SME manufacturers and industrial services, you’re likely pressured to drive higher engagement rates in your email marketing efforts. If you’re like most, that feels like squeezing blood from a turnip. How do you create compelling headlines, engaging content,...
Navigating Supply Chain Challenges: Digital Strategies for Resilience
Supply chain disruptions have become a common hurdle, and the looming ILA dock workers strike has heightened concerns across the industry. Manufacturers, especially small to medium-sized businesses, face numerous challenges—ranging from material shortages to shipping...
SEO vs PPC for Manufacturers: Which is Better?
For manufacturers, choosing the right digital marketing strategy can be challenging, especially with limited resources and time. Two of the most common approaches to drive traffic and generate leads are Search Engine Optimization (SEO) and Pay-Per-Click (PPC)...
10 website additions for SME manufacturers to drive engagement
Many small and mid-sized manufacturing companies are facing the challenge of improving their website engagement without having the budget or ability to do a full redesign. How can you add to and improve your current manufacturing website without the hefty price tag of...
Converting visitors to leads in manufacturing – CRO
For manufacturing companies, the key to sustained growth lies in effectively converting website visitors into qualified leads. Conversion Rate Optimization (CRO) is essential for industrial B2B websites aiming to maximize their lead generation potential. By...
5 website features for small manufacturers to boost traffic without an overhaul
If you’re a marketing manager at a small manufacturing company, you’ve likely felt the pressure to drive more traffic and conversions from your website—without the luxury of a large budget or resources for a full website overhaul. It’s a challenge to make your...
Email Marketing Best Practices for Manufacturers
Email marketing remains a powerful tool for manufacturers to connect with their audience, build relationships, and drive sales. However, to maximize its effectiveness, manufacturers must employ best practices tailored to their industry. Here’s a guide to help you...
The Role of Video Marketing in Industrial B2B Campaigns
In today’s digital landscape, video marketing for industrial B2B companies has emerged as a powerful tool for enhancing brand visibility, engaging audiences, and driving sales. Unlike traditional marketing methods, video offers a dynamic and engaging way to...
Content Marketing Strategies for Industrial B2B Companies
In the industrial B2B sector, where decisions are often data-driven and relationship-focused, a strategic content marketing approach is essential. By producing valuable content that resonates with your target audience, you can enhance your company’s credibility, build...