Like every group identified in society, whether based on age or geographic location, millennials have characteristics that are unique to them. Don't...
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marketing
How to Run a Successful Integrated Marketing Campaign
If you heard the phrase “integrated marketing campaign,” what would you think it means? Here's a quick definition for you: An integrated marketing...
The Art of the Cold Email
You've heard about cold calls and how to best tackle this daunting task. What about its relative, the cold email? Of course, you can gather a list...
Boost Your ROI the Right Way
Business owners often consider advertising dollars to be a waste if they do not generate immediate revenue. They want to see their marketing efforts...
Building Relationships During the Holidays
There is no better time than the holidays to cultivate relationships with customers, employees, and members of the community. People are generally...
Evergreen Content: Tis Every Season
The evergreen tree symbolizes longevity in life. Evergreens retain their needles all throughout the year. Similarly, evergreen content is material...
What NOT to Say: 5 Phrases Marketers Should Never Use
One of the biggest mistakes a marketer can make is to put limitations on the reach of the organization. Doubt can hold you and your team back from...
Marketing for the Holidays
The holidays are upon us, with Christmas in a month. However, it's not too late to employ some smart marketing for the holidays tactics. We have 15...
Improve Your Email Open Rate
Email marketing is not dead! It is known for delivering the highest return on investment out of all other forms of marketing. As you probably know,...
Customer Reviews: How Much Do They Really Matter?
If you've ever been hungry and was unsure where to eat, you most likely searched restaurants nearby. If your car has broken down on a road trip, you...
Recent Posts
Best B2B Content Writing Strategies
In any marketing industry, content writing is critical to having a successful website, campaign and company overall. This is especially true in the B2B industry. Whether or not your organization has quality content can either make or break your business. This is why...
Podcasts in Public Relations
Podcasts have increased in popularity in the last few years. From murder mysteries and sports to movie reviews there is a type of podcast for almost any interest. Besides being fun to listen to, podcasts are a great tool in public relations. Not only do podcasts put...
Pin It: How to Market With Pinterest
Pinterest is known for helping users create an aesthetic collection of their passions, interests and even what inspires them. With this, is Pinterest a viable media platform for marketing? Absolutely! While Pinterest may not be the most obvious social media platform...
Manufacturing Marketing: Content Distribution
Manufacturers who understand the value of continued marketing efforts guided by strategy will no doubt have countless hours put into their content development process. Videos, Blogs, Case Studies and more all fall under this broad content production category....
Does Your Manufacturing Website Need an Upgrade? 2022 Checklist for Manufacturing Websites
Manufacturing website maintenance falls into line with most other B2B website maintenance however there are a few specific areas you’ll want to focus on to make sure your website is geared up and ready for continued performance through 2022 and beyond. We’ve assembled...
SEO Quick Fixes to Optimize Effectively
While search engine optimization, or SEO, requires both time and effort, sometimes you need a quick boost for your optimization. Many times, fixing the little parts of SEO can make a large difference in the rankings. Below are three SEO quick fixes that will help you...
Short-Form Videos Versus Long-Form Videos
Video marketing is becoming more and more popular with consumers. Between TikTok, Instagram reels and YouTube there is a video-watching platform for everyone. While there is an increased desire for video content, it can be challenging to decide which form of video...
How to Write Captivating Captions for Social Media
Social media marketing is ripe with competition not only in the marketing realm but also in grabbing readers’ attention. The vast amount of content and content forms makes breaking into the social media market difficult. While visuals and videos are crucial for...
Best Tactics to Use in Email Marketing
Is email marketing still relevant in 2022? While it may seem that email marketing has taken the back burner to social media marketing, email marketing continues to be effective for generating and maintaining relationships with potential and current customers. How,...
Blog Writing: How to Keep Writing Compelling Content
While blog writing can be fun and spark creativity, it can be challenging to keep writing compelling content. Writer's block affects everyone from time to time. How, then, can you avoid falling into a writing slump? Below are a few ways to jolt creativity back into...