You've got a great press release. You've got a great relationship with your reporters/journalists. You've got everything right. Or do you? There's...
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Public Relations Professionals
Your company's reputation matters. Building a brand encompasses several different publics that need to be managed accordingly. Perception is key,...
Crisis Communication Planning
Benjamin Franklin once said, "If you fail to plan, you are planning to fail." When it comes to crisis management, having a plan set in place...
Creating News When There Is No News – A Business’s PR Plight
What's a marketing director to do when the boss wants print on your company, but there's no big, newsworthy anything happening at the office? How...
Pitching Mistakes You Just Don’t Want to Make
Yep, it seems we’re on a “pitching” theme this month. We’re continuing the thread this week with pitching mistakes that you don’t want to make…or...
Building Reporter Relationships
Last week, we talked about five ways to nail your pitch to bloggers and reporters. One of the key points, number one in fact, was building reporter...
Recent Posts
The Value of Design in B2B Marketing
The B2B industry gets the wrong reputation for not being creative. However, this is far from the truth. B2B marketing thrives on creativity, specifically in the area of design. While B2B creative and design choices may vary from other industries, these aspects are...
The Role of Creative Writing in Marketing
What do you think of when you hear the term “creative writing?” Typically, fiction, stories, novels, poetry and scripts are what come to mind when faced with that term. However, this list is missing one crucial association–marketing. While creative writing may not...
The Impact of Social Media on SEO
While social media and search engine optimization, SEO, may not seem like they have much in common, by joining forces in your marketing strategy, you can reach more of your target publics. Your social media marketing should complement your SEO and vice versa. However,...
Top 5 Marketing Strategies for B2B Instagram Accounts
While Instagram may not seem like the place for B2B marketing, it can be an effective way to communicate with your target publics. Instagram has the perfect mix of visual and written content that makes it a great platform for B2B. While the methods may vary from B2C...
Video Marketing: YouTube Vs. TikTok
Videos have become one of the most popular content forms on social media. Not only do videos lend themselves to creative content, but they also typically receive more engagement than written or visual content. With this, there are multiple social media platforms that...
Blog Writing With SEO Best Practices
One of the most fun styles of content writing is blogging. Not only does blogging allow you to show off your voice and style, but it also lends itself to creative and intriguing topics. Of course, you still need your blog to communicate information that is relevant to...
Best B2B Content Writing Strategies
In any marketing industry, content writing is critical to having a successful website, campaign and company overall. This is especially true in the B2B industry. Whether or not your organization has quality content can either make or break your business. This is why...
Podcasts in Public Relations
Podcasts have increased in popularity in the last few years. From murder mysteries and sports to movie reviews there is a type of podcast for almost any interest. Besides being fun to listen to, podcasts are a great tool in public relations. Not only do podcasts put...
Pin It: How to Market With Pinterest
Pinterest is known for helping users create an aesthetic collection of their passions, interests and even what inspires them. With this, is Pinterest a viable media platform for marketing? Absolutely! While Pinterest may not be the most obvious social media platform...
Manufacturing Marketing: Content Distribution
Manufacturers who understand the value of continued marketing efforts guided by strategy will no doubt have countless hours put into their content development process. Videos, Blogs, Case Studies and more all fall under this broad content production category....