Your SEO Guide: A to Z of SEO Alt text Every image you post on your website should have alt text. Alt text, first of all is required by law, but...

Your SEO Guide: A to Z of SEO Alt text Every image you post on your website should have alt text. Alt text, first of all is required by law, but...
Search Engine Optimization is very complex with a lot of moving parts that all depend on the movements and patterns of the beast itself, the search...
67% of manufacturing marketers blame not enough time devoted to content marketing to stagnant success over the last year. If you haven’t seen the...
RedMoxy Minute: Why SEO Matters for Your Website If you aren’t currently working on building your SEO for your website, or if you haven’t looked...
If your website has been redesigned or you are starting out with your first one ever -- congratulations! This is a super exciting time for you! Now,...
First impressions are powerful, and when you have a website, you have about .2 seconds to make a good first impression. You need your website to...
Two years ago, we wrote a blog titled "10 Easy Steps to Ensure the Mobile Optimization of Your Website." We started off that blog with this: Did you...
Google defines "budget" as "An estimated amount for your daily budget that would likely allow your ads to appear more often for your current set of...
SEO is a little bit of a “buzz” word in marketing. (We talked about the dangers of buzz words in marketing on Wednesday - check it out here.) Many...
Business owners often consider advertising dollars to be a waste if they do not generate immediate revenue. They want to see their marketing efforts...
Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.
The dawn of the digital age has greatly impacted the world of public relations (PR). Where PR professionals worked to be covered in traditional media, such as newspapers, television and radio, today, the PR industry has shifted its focus to digital media. How does...
No one wants to purchase products or services from a stuffy, pretentious or unrelatable organization. Even when companies think they are effectively reaching their publics, they could actually be alienating them by using jargon-filled and industry-specific language....
Search engine optimization (SEO) has taken over digital marketing for B2B. Without optimizing effectively, businesses could easily miss their target audience. Since most manufacturers have a niche audience, it is vital to capitalize on the benefits SEO offers...
Building a website is crucial to creating a digital presence for your organization. While social media and email can also be beneficial, if you don’t have a website to direct consumers to, your strategy will be ineffective. Not only do websites house the main content...
Social media is taking the marketing industry by storm, and B2B marketing is no exception. While social media translates easily for B2C marketing, with companies communicating directly with consumers, social media can also be effective for fostering long-term...
Email marketing is alive and thriving in 2023. While it may seem like social media may make email irrelevant, email marketing continues to be one of the best marketing strategies to connect with your company’s target audience. With the marketing industry always...
How can you get your content seen? Having strong meta descriptions is one way to help get more eyes on your content and website overall. Meta descriptions are integral to search engine optimization, SEO. They are the description that appears below the link of a search...
Many manufacturers correctly consider their website to be the prime source of fresh, qualified leads. It follows then that the best tool on their website to produce these leads would be their contact form. This reality causes them to put a lopsided amount of time and...
Re-framing negativity is challenging in any scenario. Even when you give rational thoughts as to why a situation should actually be viewed positively instead of negatively, you can still run up against a wall. This happens time and time again in the world of public...