Your SEO Guide: A to Z of SEO Alt text Every image you post on your website should have alt text. Alt text, first of all is required by law, but...
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seo
Your SEO Guide: How Does a Search Engine Work?
Search Engine Optimization is very complex with a lot of moving parts that all depend on the movements and patterns of the beast itself, the search...
Beginner’s Guide to Marketing for Manufacturers
67% of manufacturing marketers blame not enough time devoted to content marketing to stagnant success over the last year. If you haven’t seen the...
RedMoxy Minute: The Benefits of SEO for Your Website
RedMoxy Minute: Why SEO Matters for Your Website If you aren’t currently working on building your SEO for your website, or if you haven’t looked...
How to Promote a New Website
If your website has been redesigned or you are starting out with your first one ever -- congratulations! This is a super exciting time for you! Now,...
11 Signs it’s Time to Redesign Your Website
First impressions are powerful, and when you have a website, you have about .2 seconds to make a good first impression. You need your website to...
10 Steps to Optimize Your Website for Mobile
Two years ago, we wrote a blog titled "10 Easy Steps to Ensure the Mobile Optimization of Your Website." We started off that blog with this: Did you...
Determining the Right Budget for Your AdWords Campaign
Google defines "budget" as "An estimated amount for your daily budget that would likely allow your ads to appear more often for your current set of...
5 Quick Keys to SEO
SEO is a little bit of a “buzz” word in marketing. (We talked about the dangers of buzz words in marketing on Wednesday - check it out here.) Many...
Boost Your ROI the Right Way
Business owners often consider advertising dollars to be a waste if they do not generate immediate revenue. They want to see their marketing efforts...
Recent Posts
Solving Common Pain Points in Industrial Marketing with Email Automation
Marketing for industrial B2B isn’t easy. Long sales cycles, highly technical products, and lean internal teams mean that traditional marketing tactics often fall flat. But one tool continues to deliver results across the board: email marketing - especially when paired...
Email Marketing for SME Manufacturers: Overcoming Common Dilemmas
Like many SME manufacturers and industrial services, you’re likely pressured to drive higher engagement rates in your email marketing efforts. If you’re like most, that feels like squeezing blood from a turnip. How do you create compelling headlines, engaging content,...
Navigating Supply Chain Challenges: Digital Strategies for Resilience
Supply chain disruptions have become a common hurdle, and the looming ILA dock workers strike has heightened concerns across the industry. Manufacturers, especially small to medium-sized businesses, face numerous challenges—ranging from material shortages to shipping...
SEO vs PPC for Manufacturers: Which is Better?
For manufacturers, choosing the right digital marketing strategy can be challenging, especially with limited resources and time. Two of the most common approaches to drive traffic and generate leads are Search Engine Optimization (SEO) and Pay-Per-Click (PPC)...
10 website additions for SME manufacturers to drive engagement
Many small and mid-sized manufacturing companies are facing the challenge of improving their website engagement without having the budget or ability to do a full redesign. How can you add to and improve your current manufacturing website without the hefty price tag of...
Converting visitors to leads in manufacturing – CRO
For manufacturing companies, the key to sustained growth lies in effectively converting website visitors into qualified leads. Conversion Rate Optimization (CRO) is essential for industrial B2B websites aiming to maximize their lead generation potential. By...
5 website features for small manufacturers to boost traffic without an overhaul
If you’re a marketing manager at a small manufacturing company, you’ve likely felt the pressure to drive more traffic and conversions from your website—without the luxury of a large budget or resources for a full website overhaul. It’s a challenge to make your...
Email Marketing Best Practices for Manufacturers
Email marketing remains a powerful tool for manufacturers to connect with their audience, build relationships, and drive sales. However, to maximize its effectiveness, manufacturers must employ best practices tailored to their industry. Here’s a guide to help you...
The Role of Video Marketing in Industrial B2B Campaigns
In today’s digital landscape, video marketing for industrial B2B companies has emerged as a powerful tool for enhancing brand visibility, engaging audiences, and driving sales. Unlike traditional marketing methods, video offers a dynamic and engaging way to...
Content Marketing Strategies for Industrial B2B Companies
In the industrial B2B sector, where decisions are often data-driven and relationship-focused, a strategic content marketing approach is essential. By producing valuable content that resonates with your target audience, you can enhance your company’s credibility, build...