When beginning any kind of marketing campaign, there are a few essential questions that you need to ask before you can get started. Who is my target...
Insights
Video Marketing
9 Tips for Talking on Camera
For some people, speaking in front of an audience or even in front of a couple of people can be a really scary thing. Put those people in front of a...
Video Marketing 101: What to Know to Get Started
Video marketing is one of the greatest things that you can add to your marketing plans if you aren’t already doing it. It takes a little work to put...
Editing Videos for the Beginner
You've worked hard to film a professional, informative video for your business. Now it's time to put the content you've gathered together into a...
7 Tips to Improve Your Company’s Video Marketing
If you've been following along with us, you know that we recently listed video as one of the social media trends to watch out for in 2017. We...
The Video Marketing Trend
In a survey conducted by Hubspot, marketing professionals were asked, "What content distribution channels do you plan to add to your marketing...
Video Marketing: A Beginner’s Guide
Videos convey lots of information in an engaging way. Videos are personable. They stick in viewers’ minds longer than the written words does. They...
Social Media: How Much is Too Much?
Social Media is a wonderful thing to have in your media marketing toolbox. It is almost virtually impossible to stay competitive within your...
Measuring your Success with Reports
Tracking progress is a vital part of the step by step process in reaching your short term and long term marketing goals. Reporting is an effective...
Video Marketing: 5 Simple Steps
Recent studies by the Microsoft Corporation indicate that the human attention span has dwindled from a mere 12 seconds, to a skim 8. With so many...
Recent Posts
A manufacturer’s guide to picking the right industrial marketing agency
Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.
The Ins & Outs of Digital PR Strategies
The dawn of the digital age has greatly impacted the world of public relations (PR). Where PR professionals worked to be covered in traditional media, such as newspapers, television and radio, today, the PR industry has shifted its focus to digital media. How does...
How to Humanize Your Brand and Connect with Your Publics
No one wants to purchase products or services from a stuffy, pretentious or unrelatable organization. Even when companies think they are effectively reaching their publics, they could actually be alienating them by using jargon-filled and industry-specific language....
Top 5 B2B SEO Strategies
Search engine optimization (SEO) has taken over digital marketing for B2B. Without optimizing effectively, businesses could easily miss their target audience. Since most manufacturers have a niche audience, it is vital to capitalize on the benefits SEO offers...
Web Design Hacks: How to Effectively Create Your Digital Presence
Building a website is crucial to creating a digital presence for your organization. While social media and email can also be beneficial, if you don’t have a website to direct consumers to, your strategy will be ineffective. Not only do websites house the main content...
B2B Social Media Tips and Tricks
Social media is taking the marketing industry by storm, and B2B marketing is no exception. While social media translates easily for B2C marketing, with companies communicating directly with consumers, social media can also be effective for fostering long-term...
2023 Email Marketing Trends to Implement
Email marketing is alive and thriving in 2023. While it may seem like social media may make email irrelevant, email marketing continues to be one of the best marketing strategies to connect with your company’s target audience. With the marketing industry always...
Top Meta Description Writing Tips
How can you get your content seen? Having strong meta descriptions is one way to help get more eyes on your content and website overall. Meta descriptions are integral to search engine optimization, SEO. They are the description that appears below the link of a search...
How manufacturers can improve conversions on their request a quote form (RFQ)
Many manufacturers correctly consider their website to be the prime source of fresh, qualified leads. It follows then that the best tool on their website to produce these leads would be their contact form. This reality causes them to put a lopsided amount of time and...
How to Put a Positive Spin on Negativity in PR
Re-framing negativity is challenging in any scenario. Even when you give rational thoughts as to why a situation should actually be viewed positively instead of negatively, you can still run up against a wall. This happens time and time again in the world of public...