When beginning any kind of marketing campaign, there are a few essential questions that you need to ask before you can get started. Who is my target...
Insights
Video Marketing
9 Tips for Talking on Camera
For some people, speaking in front of an audience or even in front of a couple of people can be a really scary thing. Put those people in front of a...
Video Marketing 101: What to Know to Get Started
Video marketing is one of the greatest things that you can add to your marketing plans if you aren’t already doing it. It takes a little work to put...
Editing Videos for the Beginner
You've worked hard to film a professional, informative video for your business. Now it's time to put the content you've gathered together into a...
7 Tips to Improve Your Company’s Video Marketing
If you've been following along with us, you know that we recently listed video as one of the social media trends to watch out for in 2017. We...
The Video Marketing Trend
In a survey conducted by Hubspot, marketing professionals were asked, "What content distribution channels do you plan to add to your marketing...
Video Marketing: A Beginner’s Guide
Videos convey lots of information in an engaging way. Videos are personable. They stick in viewers’ minds longer than the written words does. They...
Social Media: How Much is Too Much?
Social Media is a wonderful thing to have in your media marketing toolbox. It is almost virtually impossible to stay competitive within your...
Measuring your Success with Reports
Tracking progress is a vital part of the step by step process in reaching your short term and long term marketing goals. Reporting is an effective...
Video Marketing: 5 Simple Steps
Recent studies by the Microsoft Corporation indicate that the human attention span has dwindled from a mere 12 seconds, to a skim 8. With so many...
Recent Posts
Solving Common Pain Points in Industrial Marketing with Email Automation
Marketing for industrial B2B isn’t easy. Long sales cycles, highly technical products, and lean internal teams mean that traditional marketing tactics often fall flat. But one tool continues to deliver results across the board: email marketing - especially when paired...
Email Marketing for SME Manufacturers: Overcoming Common Dilemmas
Like many SME manufacturers and industrial services, you’re likely pressured to drive higher engagement rates in your email marketing efforts. If you’re like most, that feels like squeezing blood from a turnip. How do you create compelling headlines, engaging content,...
Navigating Supply Chain Challenges: Digital Strategies for Resilience
Supply chain disruptions have become a common hurdle, and the looming ILA dock workers strike has heightened concerns across the industry. Manufacturers, especially small to medium-sized businesses, face numerous challenges—ranging from material shortages to shipping...
SEO vs PPC for Manufacturers: Which is Better?
For manufacturers, choosing the right digital marketing strategy can be challenging, especially with limited resources and time. Two of the most common approaches to drive traffic and generate leads are Search Engine Optimization (SEO) and Pay-Per-Click (PPC)...
10 website additions for SME manufacturers to drive engagement
Many small and mid-sized manufacturing companies are facing the challenge of improving their website engagement without having the budget or ability to do a full redesign. How can you add to and improve your current manufacturing website without the hefty price tag of...
Converting visitors to leads in manufacturing – CRO
For manufacturing companies, the key to sustained growth lies in effectively converting website visitors into qualified leads. Conversion Rate Optimization (CRO) is essential for industrial B2B websites aiming to maximize their lead generation potential. By...
5 website features for small manufacturers to boost traffic without an overhaul
If you’re a marketing manager at a small manufacturing company, you’ve likely felt the pressure to drive more traffic and conversions from your website—without the luxury of a large budget or resources for a full website overhaul. It’s a challenge to make your...
Email Marketing Best Practices for Manufacturers
Email marketing remains a powerful tool for manufacturers to connect with their audience, build relationships, and drive sales. However, to maximize its effectiveness, manufacturers must employ best practices tailored to their industry. Here’s a guide to help you...
The Role of Video Marketing in Industrial B2B Campaigns
In today’s digital landscape, video marketing for industrial B2B companies has emerged as a powerful tool for enhancing brand visibility, engaging audiences, and driving sales. Unlike traditional marketing methods, video offers a dynamic and engaging way to...
Content Marketing Strategies for Industrial B2B Companies
In the industrial B2B sector, where decisions are often data-driven and relationship-focused, a strategic content marketing approach is essential. By producing valuable content that resonates with your target audience, you can enhance your company’s credibility, build...