TikTok: The Trending Marketing Tool

Feb 8, 2022

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TikTok has taken social media by storm. From funny and cute pet videos to influencers, musicians, and comedians, TikTok caters to them all. Marketing is no exception. TikTok advertisements and content fold seamlessly into the reel of short videos, making it easier for potential consumers to view your content. Here are five tactics to best utilize TikTok: the trending marketing tool.

Pay Attention to Trends

TikTok trends spread like wildfire. One moment a song will barely be used and the next moment it will be viral. While some trends may not fit your brand, you can take inspiration from them or adapt them to suit your company’s needs. Following trends can boost the views and interactions on your videos, but keep in mind your brand image as that is more important than following the latest trend. 

TikTok challenges are another way to stay current. Similar to trends, these challenges take over the TikTok world. Challenges can be anything from lip syncing to a certain song or trying out a difficult stunt or dance. By taking part in a challenge, your company will be more likely to appear in users’ searches, especially if they take part in the same challenge. If you are trying to attract a younger audience, taking or creating your own  TikTok challenges is one of the best methods you can market to them.

Make Connections

Following similar accounts on TikTok can provide information and create a new resource for your company. By looking at the competition, you can see what type of content works and fails in your market. You can look and see what types of accounts similar companies follow as well as who follows them, and then, target that audience because it is shown they will likely be receptive to your messaging. 

Influencers can also be used to promote products and services. These TikTokers have already gained a concrete following and many of their followers trust their judgment. If they agree to promote your company or products, you will gain their entire audience who is already open to their communication. It also will put your company on the map as other influencers and their followers may decide to follow your account with hopes of a sponsorship or because they like your organization.

Create Advertisements

Advertisements on TikTok are another effective tool to promote your company. There are different types of advertisements you can use depending on your target audience. Ads can populate right when users open TikTok or they can appear in the reel of videos on the explore page. Create longer or shorter advertisements depending on the content you want to communicate. Hashtags are also important as you can create your own based on your advertisements, which will make it easier for your audience to see your content.

Utilize Hashtags 

Hashtags are just as important on TikTok as they are on other social media platforms like Instagram and Twitter. No matter what you post, whether it be an advertisement, TikTok challenge, or normal content, you should include relevant hashtags. These simple additions to your post will increase the traffic on your posts and account, especially if the hashtags you use are trending. This is why researching effective hashtags is vital to being effective with your word choice. Look at popular and similar accounts and see what kinds of hashtags they use. TikTok continues to change; so, make it a priority to stay up-to-date on trends and hashtags.

Post Regularly

If you want to gain a concrete following on TikTok, creating constant content is one way to do so. Seeing the same reel over and over again will only bore watchers who already have a short attention span. A variety of posts will also better showcase your brand by presenting all the products and services offered. Posting regularly will also boost the likelihood that you will reach your target audience, especially if you follow the tactics above.

TikTok provides new methods for marketing your company. Whether you want to advertise your product or target a new audience, TikTok has the resources to help accomplish your goals. While you may not trend on your first post, you will have the satisfaction of taking part in the trending marketing tool.