Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.

Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.
It’s likely you’ve heard this before, but we are going to plop it in here anyway: “It’s not what you know but who you know that counts.” Moving around in the business world is all about knowing and being known by the right people. That’s why you need to make some rock solid first impressions. No worries! We are here to help you with our favorite networking tips.
Repeat this to yourself constantly when you are at networking events, conferences or even just out and about on the street. You are going to destroy your networking efforts if you are continually thinking about how you look, what you should be saying or how you should be behaving. Stop thinking about how your arm itches or you are sweating bucket in your suit coat. This isn’t about you. We want you to really dive into the conversations that you are having with the people around you and focus on them. Imagine that you have five minutes to learn everything possible about them. OK, don’t speed talk, but ask them lots of questions. Think of yourself as a sponge. You are a sponge, so soak it all in. (This is also a great marketing habit to get into in general.)
This is something you have probably heard 5000 times, and all it does is make your mouth get really dry and your under arms get really wet. Relax, friends. There are lots of things you can do to be memorable without reciting the Gettysburg Address or dancing like a chicken.
People like people who are like them. It is natural for us to feel close to people who are similar to us. Think of all the friends you have. Chances are, you are friends with them because they come from a similar background, like the same sports teams, have the same sense of humor or work in the same area as you. We like to feel that we are not alone in the choices we make. Utilize this tidbit of psychology to your advantage! This is also a very natural way to have a give-and-take conversation.
For example: Jane Doe turning to stranger next to her: This networking event is so well organized. I really appreciate how everything is set up. Stranger whose name is coincidentally John Doe (no relation): It is one of the nicer conventions that I have attended. Although, the one in Seattle was the best I have ever attended. Jane: Wow, Seattle! Do you often travel for your job? John: Yes, bi-weekly. Jane: What has been your favorite travel destination? John: I loved Wisconsin. Jane: No way! I am from Wisconsin. What do you like about it? (*ding*ding*ding* We have a winner!)
This is another favorite because stories are just plain fun. Find a meaningful or funny story that is relevant. Don’t force the story into every new conversation, but, if you have a great story, be willing to share it. Stories help connect people and are great for building relationships and trust.
Related post: How to Use Storytelling to Build Your Brand
Think back to our example under #1. Jane was successful in networking with John because she was genuinely curious about who he was and what his job entailed. She sponged her way through that conversation.
This is slightly repetitive, but it needs its heading because it is important. People have a sixth sense for disingenuousness. If you seem uncomfortable or like you are just waiting for someone to talk so you can squeeze in more talking about yourself, people can tell. It’s difficult to connect with someone who is only interested in getting to know you for his or her own benefit.
You want to be memorable in a good way, and you definitely don’t want to put people to sleep: two very good reasons to make listening a priority. If you aren’t sure how to go about this, drop a question and wait.
Related post: How to Make People Your Business
Networking is awkward. It is intimidating. It can be clumsy. You have to step beyond that, though. You will never grow if you don’t push yourself to rise out of your comfort zone. You will never make new friends if you only talk to the same people. It’s like trying to lose weight without changing your diet or your exercise regimen. It ain’t gonna happen. Change is scary, but it is part of life. Carpe diem!
You are going to bump into people who have higher and lower positions in a company than you. Don’t shy away from people like this. No matter who the person is or what industry she comes from, she has something that she can teach you. Let me say that again. No matter who the person is or what industry he comes from, he has something he can teach you. Don’t look at someone’s job title to decide if he or she is worth your networking time. You don’t know who they know that could get you into your next gig, and you don’t know if they may be someone that you need in your own company. Think of Arthur and the round table. Everyone is equal.
You know your industry better than I do, so I am not going to make blanket statements of “no jeans or polos.” But, keep in mind that you are networking so that you can grow. Dress for the part that you are hoping to rise up to. If you dress the same, you will stay the same. OK, that might be a little dramatic, but dressing the part definitely helps make you look more ready to rise to the challenge. Bonus: it also helps you psychologically to feel more confident.
This may seem weird, but seriously, you are here to be a human. You can take more than an elevator ride’s worth of time to talk to people, so don’t cram an overdone statement down their throats. You are trying to network, and that involves building a relationship. You don’t need to sell yourself, because remember: it’s not about you.
(If you came for Elevator Pitch Tips click here.)
Here is where things get real. See, it doesn’t matter how dapper you look if you are going to fumble awkwardly for your words and then proceed to drink too much water so that you look busy. No worries, though. Remember, earlier we said, “If you aren’t sure how to go about [making conversation], drop a question and wait.” We really do believe in that practice. We have some great questions and conversational staples for you, so that you can be a networking success.
This is a great icebreaker, as well. World news and local news are great conversational pieces because, well, they are relevant and generally well-known. Just be careful not to let any strong opinions come out if you are not prepared to have a debate, and remember not to be offensive. Being offensive usually turns people off from being your friend. Just saying.
Ending conversations can be terribly awkward if not done correctly. Be sure you hold eye contact with your newly networked associate to show that you are happy that you met him or her. Avoiding eye contact or making quick eye contact may seem like you are in a rush to get away. Shake hands and repeat their names to them. “It was wonderful talking with you, ________.” Do not let the handshake linger for too long. Now, that is just awkward. If it seems appropriate, you can also exchange business cards or LinkedIn information.
LinkedIn is a great way to stay connected with the people in your network. You can also meet up for coffee or do other normal conversational things. Just be sure you don’t lose track of the people you have worked so hard to get to know.
Networking is a great way to grow a business and to stay informed about what’s going on in the business world. Remember to smile, and good luck!
Related Posts: How To Follow-Up After Networking, Improve Your LinkedIn Profile in 4 Easy Steps
If you have any questions about networking or marketing, reach out to us here.
Are you a manufacturer or industrial company in search of the right marketing agency for manufacturers that you can partner with? This quick guide provides common-sense insights on the process and concepts of this challenging task.