Top 5 B2B SEO Strategies
Search engine optimization (SEO) has taken over digital marketing for B2B. Without optimizing effectively, businesses could easily miss their target audience. Since most manufacturers have a niche audience, it is vital to capitalize on the benefits SEO offers businesses. Here are the top five B2B SEO strategies to integrate into your company’s marketing strategy.
1. Effective Keyword Research
One of the main differences between B2B and B2C SEO is that B2B has a more complex sales funnel. James Brockbank discusses this in his article, “B2B SEO: A Complete Strategy,” at Semrush. He says that B2B marketers need to know their audience even better than B2C marketers because the decision-makers for businesses need more information and have more specific searches than your average consumer.
With this, Brockbank recommends in-depth keyword research. Keywords for B2B will be more specific than typical keywords and will likely have a lower search volume. Because of this, Brockbank says businesses need to have a clear understanding of their target audience in order to populate for the more niche searches.
2. Thought Leadership
B2B buyers are even more cognizant of who they are buying from than typical consumers. To capitalize on this, Brockbank recommends integrating thought leadership into your SEO content strategy. He says that emphasizing the expertise and passion in your organization can help boost your organization’s credibility. He also lists some common tactics to integrate thought leadership such as blogging, podcast appearances, speaking at conferences and guest posting. Not only will these tactics promote your business, but they will also create more content you can optimize and generate leads from.
3. Content for Target Audience
Similar to thought leadership is creating content that is relevant to your target audience. Quality content is one of the foundational aspects of SEO. When writing content, make sure you are focused on your audience and not Google. While you want well-placed keywords, do not sacrifice quality writing and clarity for optimization. You want your written content to interest and inform your readers by answering their questions. This is why one of the best strategies for deciding what kind of content to create is to focus on how you can effectively answer your audience’s questions.
4. Content Promotion and Links
Now that you have your content, you need to promote it. Backlinks are an effective SEO tactic. Backlinks occur when a different website links to your content. The more backlinks your website has, the more credible Google will see your content.
Brockbank says that content marketing is one of the most effective SEO link-building tactics for B2B. To accomplish this, he suggests reaching out through email to places such as resource pages, guides and journalists. You can also use broken link building to find more opportunities to get links to your content, says Brockbank.
5. Technical SEO
Technical SEO is another effective B2B SEO strategy. Austin Peachey discusses how to utilize technical SEO principles in his article, “The Roadmap to B2B SEO Success,” at Moz. He suggests first focusing on critical crawler issues such as 404 errors, duplicate content and website speed performance.
Once you tackle the more major issues, then you can focus on writing SEO titles and meta descriptions, says Peachey. Here is where you can add the keywords you have already researched. Make sure your SEO titles accurately reflect the content and your meta descriptions call your readers to action.
To boost your SEO game for your business, use these top B2B SEO strategies. The better your SEO strategy is, the more likely you are to reach your target audience and generate leads.
Want to learn more about B2B SEO strategies? RedMoxy has you covered! Connect with our team today to learn more.