Top 5 Ways to Enhance your Blogging Traffic

Give your company a voice.

Blogging can be much more than just a simple soapbox for your company. It can be the turning point in terms of gaining avid followers and increased site traffic. As a matter of fact, 60 percent of businesses who blog attract more customers.

If your company currently has a blog, and uses it on an up to date basis, you’re off to a good start. However, what is the point in having a blog if there is not an audience to read it?  Site traffic is pivotal. Your company blog can be the main gateway for directing new viewers to learn more about your business and content. But how?  Do not fear. We have the Top 5 Ways to Enhance your Blogging Traffic.

Top 5 Ways to Enhance your Blogging Traffic

Think of your search engine as the home to a massive web. It houses an infinite number of connections. There is always a starting point, or rather, a starting keyword search or entry, but the possibilities of where the web will lead you is constantly connecting you and driving you in intertwined directions. One web always connects or relates to another. What I have basically described here is SEO (Search Engine Optimization). This is actually the first of 5 top ways to enhance your blogging traffic.

1. SEO is the Way to Go

There are several different ways to increase the strength of your blog’s SEO. First of all, be sure to have your own domain. Increasingly attempt to incorporate backlinks to external sites, in addition to internal links within your company’s website. Use your judgement wisely. Excessive amounts of each may be too much at once for your viewers to take in. Use them wisely. Think about topics related to your blog content, and how viewers would perceive them on a need to know basis.

2. Use Key Words

If a viewer has never heard of your company, how will they make it to your site? Key words. Again, this all goes back to the important of SEO. Chances are, the more key terms that you use and decide to incorporate and reiterate throughout your blog, the more likely it is to have a higher Search Engine Optimization.

3. Connect and Share Content

Another way to improve your SEO is by continuously relating your blog content with the social media platforms that you are using. Let’s say that you publish a new post for your blog. It is an optimal idea to share that content on either Facebook or Twitter to help direct traffic to your site. It is a great way to pique a readers’ interest, and segue into learning more about what both you and your company have to offer. You can do this in a multitude of ways. You can either pose a question or provide a link to your post that provides the answer, or spark interest by key headlines and providing a small excerpt that encourages readers to learn more about the topic. Be creative! 

4. Be Sure to Include a Call to Action

Neglecting to incorporate audience participation is a major mistake that your company blog can make. One of the benefits of having a company blog is that it provides a conversational communication outlet for users to connect and learn more about your business. Blogs tend to be written with a more conversational tone. Reiterating the web concept, the goal of using a blog is to connect readers with your business. Making a connection, first to your site, and then into the nitty gritty ins and outs of your company is essential. You want to persuade your reader to act upon the given information and make them feel empowered to act upon the written stimulus and ultimately reach out to your company to help them obtain these newfound goals.

5. Be Consistent

Posting every single day can be excessive. First decide how frequently you want to publish content for your viewers. People like to know what to expect. Set the bar of when you will publish content, perhaps every other day. The great thing about a blog is that it ultimately provides power and credibility to your company. Readers like to be reassured that you know what you are talking about. If they gain a sense that you are up to date and post frequently, they may be more inclined to come back and check out your site!

Need help using these tips to direct traffic to your business or blog? Ask us! See below for more details.