Two Common SEO Practices That Are Unnecessarily Made Overly Complicated

Jul 17, 2015

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Increasing search engine optimization can be a tricky and time-consuming task. However, it is often misconstrued to be extremely difficult and expensive, but looking at simplifying these two SEO principles will save you time, money, and some sanity.

Increasing search engine optimization can be a tricky and time-consuming task. However, it is often misconstrued to be extremely difficult and expensive, but looking at simplifying these two SEO principles will save you time, money, and some sanity.

It’s All About Content

Yes, having SEO optimized content is extremely important in rankings, but it is important to keep in mind that you are writing content for humans. I see it far too often; a site is made only to be read by a search engine, and the moment a human tries to read it, they’re instantly lost.

Don’t get me wrong; having a good copywriter is extremely helpful make the process move smoother, but good content inevitably will take some time. Countless revisions are made and maybe even some tears are shed along the way, but over time, it’ll be polished into perfect reading for both humans and search engines.

Keywords

Anyone with any SEO knowledge can tell you that keywords are not as important as they once were. Google’s new algorithm doesn’t even take them into consideration. However, it has become common practice to have these keywords repeated almost everywhere else on a page, i.e. stuffing your site with as many iterations of a keyword-phrase in the content as possible.

While repeating keywords is a necessity, there have been some sites that have gone down in infamy. Imagine reading this text:

“Are you a plus size girl who is looking for a plus sized dress? Our plus sized stores have all of the plus sized dressed any plus sized woman would ever need…”

There are four (and only four) places the keyword should be: in the title, description, twice in the text at maximum (including h1 tag), and in any related image alternative text fields. Having the keyword in these four places will permit a single page to pass any SEO grader without making the text horrifically redundant.

There are many other factors that can effect SEO, but keeping things simple will create a sturdy base and cause less of a headache in the process. It is also important to note that the longer a site has been established, the higher its rankings will become.

If you’d like to dive deeper into SEO and all it can do for your website, check out this blog article: http://www.redmoxy.com/quick-guide-to-seo/