Using Color in Web Design: Part 2

Dec 7, 2015

Using Color in Web Design

Who’s ready to talk color in web design? As Waukesha’s web design experts, our team at RedMoxy understands the importance of using color in web design. Splash of color here, splash of color there, and you’re done….right? Not exactly. Using color in web design is a more detailed process than most people believe. Psychology studies have been conducted to see the effect color has on emotions. You’ll wan’t to take a closer look at your choice of color to coincide with your marketing goals. Of course you want your design to look aesthetically appealing, however, it is necessary to pay attention to detail and consider both the cultural and possible psychological effects.

Using Color in Web Design

1. Cultural Considerations

Colors may hold different meaning to other people in different countries. As a result, it is important to think about the wide variety of audiences that you will potentially reach.

2. Contrast Using Color in Web Design

It doesn’t hurt to pull out a color wheel. Consider using one to see which colors are compliments of each other. If you use a darker background, consider using lighter colored text, or vice versa.

3. Links

Make links a different color. Not only will they stand out, but your readers will be more likely to click on the links that you choose to include.

4. Branding

Be sure to implement colors that accurately represent your brand. What is our favorite color to use at RedMoxy? You’ve guessed it. It would be a poor decision to not choose to implement the color Red into our web design. Red can represent energy, power and strength. Our team is dedicated to using our expertise to help your business achieve it’s inbound marketing goals.

5. White Space

Despite popular concept, white is indeed one of the colors you should aim to implement in your web design. White space is not necessarily a bad thing. It can help your site to look clean, fresh, and uncluttered. Using white space in a strategic way can help direct the eye to other areas of content that you want your audience to focus on.

Have questions about Using Color in Web Design? Ask one of Waukesha’s web design experts.

Using Color in Web Design