Value Your Marketing Strategy! Here’s Why.

Jun 24, 2016

value your marketing strategyHave you ever seen a construction team build a house without consulting a set of blueprints? Or a teacher instruct kindergartners all year without having a lesson plan? Or actors put on a performance without memorizing the cues? Or bakers create a wedding cake without opening a cookbook? Probably not. Most definitely not.

But, I can almost guarantee that you’ve seen a Facebook post that was shuttled out onto the platform without any thought to the strategy behind it.

And that’s a problem. Think baked-cake-without-a-recipe problem. Here’s what marketing strategy is and why it’s so important for your company.

 Value Your Marketing Strategy! Here’s Why.

It’s an all-too common sight, and just as unfortunate and disastrous as a builder constructing a home without first creating (and then consulting) blueprints. Without a strategy, your posts and tweets are lacking a bigger, greater purpose.

Strategy is the key to achieving organizational goals in a method that aligns with organizational objectives. The set of tactics within a strategy are all geared towards one goal: the growth and success of the company. Unless you’re not striving for the growth and success of your company, you are hampering your efforts on social platforms when posting and tweeting without a strategy. If you don’t have a cohesive strategy behind every email you send out, you’re hurting the impact of your overall marketing.

A good strategy cannot be determined after one discussion. A good strategy requires thorough, in-depth discovery of the organization and its mission, objectives, and expectations. It requires open and consistent communication and includes multiple cross-checks to ensure accurate perceptions and exemplary service and results.

Whew. That sounds like a lot, doesn’t it? Here’s the good news: your strategy doesn’t have to be big and it doesn’t have to be elaborate. But you do have to sit down and think about it. What do you want your posts to do? What type of content do you want to push? Who are your buyer personas? How often do you want to tweet? How often will you send out emails? What’s your ideal lead look like? What content will that lead want to see?

Most importantly, track your results. Without analytics, how will you know if your strategy is working? The short answer: you won’t. Implementing a strategy is only Step 1 – you also need to make sure your strategy is working.

Lucky for you, strategy is one of our specialties at RedMoxy, so email us at [email protected] if you’d like more information. We’d love to chat.