What is Digital Marketing?
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RedMoxy is a digital marketing agency… but what does that actually mean? What is digital marketing?
Well, let’s start by talking about what digital marketing is not. Ever go to a coffee shop and see pamphlets plastered all over the bulletin board in the back by the bathrooms? Not digital marketing. Ever drive down the street and look at the giant white-teethed faces on the billboards? Not digital marketing. Ever have a 15 year old boy walk into your work with a painting his dad is trying to sell? Not digital marketing.
What is Digital Marketing?
To put it in the most basic of ways possible, digital marketing is any and all kinds of marketing that use electronic devices.
So, let’s say you’re in that coffee shop and there is a TV screen with slides that have the exact same information as those paper pamphlets do… Is that digital marketing? Yes. Make sense?
Digital marketing is basically the umbrella that covers a number of different marketing campaigns including:
- Social Media Marketing
- Email marketing
- Inbound marketing
- Search Engine Optimization
- Ad Campaigns (PPC)
- Content marketing
- Affiliate marketin
In Digital Marketing Your Website Matters.
When it comes to digital marketing, your website is the most important piece of all. It acts as your portfolio, resume, business card and writing samples. It creates the online identity of your brand increasing your brand awareness and image.
Companies with spectacular websites automatically look more professional than those with outdated websites, no matter what kind of work they actually do.
I once interviewed for an internship at a marketing agency that had a fabulous looking website. Modern design. Easy to navigate through. Punchy content. Needless to say, I was really impressed.
When I went to the interview, though, my experience was far less ideal. The interview was exactly seven minutes long, with the interviewer asking me only two questions about myself — both of which had been answered in my application and resume which she had lost. She spent the rest of the time speed-talking through her shpeal about what the company was all about.
My good regards for the company went from ten to one in just seven minutes, but the point that I really want to make here is that at one point I had really seen the company as a ten. That updated website was the best thing that that company could have done for itself. It brought at least six people in to interview that day (all were supposed to interview in a half hour span, so that will explain the seven minute interview — but I digress!).
The point is this: a website can really elevate the view people have of your company. So, with all those means in the bulleted listed above, build a campaign around that fantastic website of yours.