Why You Don’t Need to Be the Only Content Writer in the Company
Pull up a chair and join the content production team.
Are you the official blogger for your company? Or perhaps you manage the official bloggers? And, who write the newsletter content? Who does the social media posting? Does the same person who writes the content edit the content?
If your company has official “writers” or “content producers,” read on – there might be a better way to handle content production at your company. We’re not saying that the way you’re doing it is wrong…we just think that content marketing isn’t one person’s role: it’s the role of the whole company. So, if it sounds like we’ve been talking about your role: here’s why you don’t need to be the only content writer in the company.
Why You Don’t Need to Be the Only Content Writer in the Company
The main reason why you don’t need to be the only content writer in the company is this: when you only have one (or even a team) of content writers, you are forgetting about the skills of the the other people in the office. What if the front secretary is a whiz with proofreading and editing? When you’re not the only content writer in the company, you can hand him or her the red pen! And what if the sales and marketing team has some really great ideas on a new tone of voice to better reach your audience? Listening to sales and marketing could make for a lot more traffic coming to your blog.
Here’s what works better:
- Determining where the people of your organization’s skills lie.
- Building the content marketing process around those skills.
To make this two-step approach actually work at your company, you’ll have to keep people accountable. With that many cogs in the overall content wheel (work with us here), you need to make sure every cog knows how it should be turning. Stay accountable by talking through the process with every person involved and coming up with a timeline. An editorial calendar really really comes in handy (you can download a free version, if you don’t already have one, below). By planning well in advance the content that needs to be written and who needs to write it, you’ll have the content ready on time every time.
And, even better, the content is only going to get better as you continually work with writers, editors, conceptualizers outside of your department. With that much creativity coming from your company, it definitely will. After all, you’re all in this company together – why shouldn’t you be in regards to content, too?