Working With Words

Nov 30, 2015

Working with Words

Words are a blogger’s best friend. Words have the power to motivate, persuade, inspire, and inform. The word choice that becomes integrated into your company blog sets the tone for the style of the blog as a whole. When it comes to writing a post, most often times we want to emphasize quality over quantity. Rather than striving to reach an 850 word count each time ,you can effectively convey your message effectively in shorter time, with unique diction and style. We want to help you on your journey to blogging success, so we’ve developed some helpful tips for bloggers when it comes to Working with Words.

Working With Words

Diction plays an integral role in both grabbing and retaining the attention of your reader. When it comes to writing, it can be easy to overlook some of the minor details in terms of writing. You want your posts to be easily read from a wide range of audience members, yet continue to remain relevant, intriguing, and purposeful. Working with Words can actually prove to be very fun. Just like an artist paints a blank canvas with an array of brushes and colors, the blogger uses words to add color and texture to supplement the business canvas. Let’s see how Working with Words can better supplement your blogging success.

Explain Working with Words

Using the word “Because”, or other similar words is important to creating a successful blog post. Rather than just throwing out a topic or statement, be sure to explain your reasoning. Readers don’t just want to know how, but why. Start with a few key points, and use words to supplement your reasoning.

Be Other-Oriented

In writing a blog post, one must keep in mind that the focus should be on the reader. Rather than using “I”, or “Me”, strive to use more forms of “you” or implied “you”. Let’s face it. People won’t always necessarily care about things happening that don’t exactly correlate to them . Be certain to use words that target your reader, and make the topic of relatable interest to them.

Avoid Weak Adjectives

Rather than using adjectives such as “really” or “very”, try incorporating words with the same meaning that are more direct. Powerful language is key to Working with Words in a blog post. Rather than beating around the bush, get to the point by using powerful language. If you are having trouble doing so, using online dictionaries can help you to find synonyms that are more interesting for the reader to observe.


The editing process is essential for any writer. Sometimes, it can be hard to effectively proofread or examine a piece right after you write it. Perhaps it may be helpful to take a step back and come back to it later. The editing process can help you in finding words or phrases that may not mesh together so well. As a blogger, it is okay to include “fluff” here and there to supplement your creative style. However. keeping journalistic writing standards in mind, it may be helpful to use inverted pyramid format in which the most important information comes first, followed by other supporting information. Start off with a bang by formulating creative headlines and an interesting topic description. Then delve into the meat of the piece and finish with closing remarks. The reader should know your topic with the first couple of sentences.

Working with words can greatly enhance your blogging success. Give these tips a try on your next written piece!