Hello everyone! Welcome back to our channel here at RedMoxy. Today I am talking to you about how to write compelling ad copy.
So the first thing to note is I’m going to give you a lot of tips and tactics here, and you don’t need to implement all of these at once. What I want you to have is a resource that you can reference when you feel that your ad copy is getting stale, when you want to refresh your ad copy, when you want to take it to the next level, or when you’re missing a piece to your ad copy. Then, reference this list. So with that in mind, let’s dive in:
1. Include key words in your ad copy. You would include key words in your ad copy for the same reason you would include key words on your webpage: so it’s easier to find! And, as a bonus, if you include the same keywords on your ad copy as you do on your website, it makes a logical path for someone to follow after they’ve clicked on your ad. They can see the logical connection there.
2. Ask a question to help people interact with your ad right away because usually they start answering the question in their minds whether they know it or not.
3. Including humor in your ad copy is a really good way to connect with the audience as well.
4. Add a quote or testimonial showing that your product is loved, has a following, and that people would recommend it for you personally.
5. Include a statistic. Depending on your product, maybe letting the science or the numbers speak for themselves is a way to make your ad that much more compelling.
Now let’s talk about some ways you can improve your ad beyond just styles of ad copy.
-Make sure your ad is free from any and all grammatical or punctuation errors. If you have any kind of grammatical or punctuation error, that’s going to decrease your credibility right from the get-go. So make sure you proofread! -Another thing to include in your ad copy is a call to action.
-Be action-oriented. Okay, I saw the ad. What should I do next? That’s what you want your viewers, your readers to know coming away from your ad.
-Make sure that your ad copy uses the maximum amount of space that you can. So, you don’t necessarily need to fill the whole character limit, but you do want to make sure it’s close to it. Because if you can get very close to it then you’re maximizing the space and potential for that ad.
-Another piece to make your ad the best it can be is to solve a problem. So, usually someone’s looking for a service for your product for a reason: he or she has a problem. Promise that your product can solve that problem right in the ad copy.
-Also, try checking out your competitors’ ads to see what they’re doing or what kind of language they’re employing. Not to say you’re going to plagiarize, but you can use that to generate more ideas for your next round of ads.
-Lastly and most importantly, be clear! I’ve touched on this a little with the previous points. But just to summarize, if you have clear ad copy and clear directives for what you want them to do after checking out your ad, you’re going to have compelling ad.
Thanks for joining me here at RedMoxy. We’ll see you next time with another video. Bye! Check out our website: https://redmoxy.com