You Haven’t Thought of These Yet: Easy Ways to Promote Content on Social

Apr 10, 2015

You Haven't Thought of These Yet: Easy Ways to Promote Content on SocialThere’s plenty of ways to promote your content on social media. More than that, there’s plenty of easy ways to promote content on social. Sometimes, though, promoting content on social is so easy that you forget to get creative. What are some new ways to promote content? If it’s new, it’s exciting, and your audience will sit up and pay attention.

Event better, these new-to-you methods on social are easy-peasy. They’re just as easy as your current ways of promoting content on social. Meaning…there’s nothing stopping you! 

Easy Ways to Promote Content on Social

Pin a Tweet

You can pin a post to the top of your company’s timeline. This tweet will be the first one that any person sees when he or she visits the profile. It’s a simple way of drawing extra attention to the content in that tweet. And, you can change the pinned tweet as often as you’d like, allowing you to promote different types of content whenever you wish.

Work that Cover Photo

The cover photo is the biggest, baddest imagery on your company’s Facebook page. Take advantage of it by highlighting a recent blog post, video, infographic…you name it. Yes, it takes a little bit of work to create a really nice looking cover photo, but it was time for an update anyway, wasn’t it?

More Pinning

This time, on Pinterest. If you’re not already pinning your blog posts to Pinterest, you’re really missing out. Pinterest, contrary to popular belief, is NOT just for imagery. It’s for any type of content that has imagery. And your blog posts do, so pin ’em.

Join In

Join in on conversations taking place across the multitude of social media platforms. There’s plenty of them out there, and when your blog content can provide a relevant answer, share it! How do you know where and when these conversations are happening? Try setting up a search stream. Join groups on LinkedIn and pay attention to the discussions that come from it.

Remember – be helpful. This isn’t a chance for overt over-promotion; it’ a chance to prove your value by answering questions.

What do you think of these suggestions? Got any more methods that we should know about? Share with us below!

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